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New joint venture will expand the channels where Westmore Beauty brand can be purchased.
February 27, 2019
By: Christine Esposito
Editor-in-Chief
Guthy-Renker LLC has formed a new partnership with Westmore Beauty LLC, a Hollywood-driven multi-functional makeup line. The two companies have created a joint venture —Westmore Beauty Ultra LLC—that will expand the channels in which the Westmore Beauty brand can be purchased, including retail, e-retail, e-commerce and television. “Westmore Beauty's influence on Hollywood makeup trends combined with their passion for developing new and innovative beauty technology makes for a highl...
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